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Navigating the changing landscape of interactive media.
A Journey in Interactive
Recruitment Marketing: Toyota
and the Changing Media
Today’s marketplace is full of organizations seeking
talented candidates to fill critical positions. In
order to differentiate themselves, organizations
must create a unique recruiting value statement and
utilize recruiting branding that mirrors the corporate
culture and branding already in place.
Companies must be open to using the best media
outlets for their target audience, regardless of any
preconceived media biases.
Matthew Adam, Vice President & Talent Strategist
at NAS Recruitment Communications, in conjunction
with Sandra Stratton, Assistant Manager in
Talent Management, Toyota detail how Toyota
took an honest, overall assessment of its recruiting
situation, and then implemented a cutting-edge
approach to fill the employment gaps.
Through the exploration of an in-depth case study,
this paper will:
- Define the "media landscape" as it relates to
interactive recruitment
- Provide a contextual overview of Toyota
- Share the methodologies and strategies utilized
to revamp a segment of Toyota’s
recruiting efforts
Download full article here.
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