HCI Webcast: Gaining Applicants Through Career Site Redesign
|
Mark Parfitt., Marketing Coordinator,
Penn State University
|
Patty Van Leer, Senior VP & Internet Strategist,
NAS Recruitment Communications
|
Gaining Applicants Through Career Site Redesign
Thursday, July 10, 1:00 PM – 2:00 PM ET
It’s easy to place too much emphasis on driving traffic to your career site while overlooking an important key to your career website ROI – completed applications. The Pennsylvania State University spent time developing an online recruitment diversity marketing plan as one goal when considering a career site redesign. Ultimately the intent of the redesign was to get candidates to take action with every interaction they make with the site.
Today, website ROI is measured by conversions – how frequently visitors reach goals. Goals are activities on your website that are important to the overall success of your organization. Obviously, a completed application is a primary goal for all HR departments. There are plenty of other examples of how to set goals for your career site and this session will provide some key insights of how Penn State University accomplished such goals. The site was created with their prospective candidates in mind and set goals to ensure measurable results could be obtained where past data didn't exist.
This free and informative Webcast will be co-presented by Mark Parfitt, Marketing Coordinator, Penn State, and by Patty Van Leer, Senior VP & Internet Strategist at NAS Recruitment Communications.
This live event is FREE, and available on a first-come, first-seated basis.
To register online, go to humancapitalinstitute.com.
If you would like to register by phone,
please call 1-866-538-1909. |
