| Employment Branding: Tips for Becoming an Employer of Choice.
It's a promise.
The importance of employment branding cannot be overstated. In order to stand apart from every other career destination, your organization needs to understand, invest in, and live by, its employment brand. NAS offers assistance every step of the way.
Tips for becoming an employer of choice:
1. Understand your business objectives. What is leadership’s vision for the future direction of your organization? What is the commitment to growth, new markets and business development?
2. Identify your talent needs. Determine the talent needed to accomplish key business objectives in the future. Engage in workforce planning to clearly define the strategy necessary to align the needs for talent acquisition with the future direction of the business.
3. Determine the employment brand attributes. Determine those key attributes that define the employment experience with the organization. Take into consideration the things that shape your organization, like mission, vision and values.
4. Look for synergy with the corporate brand. Many organizations have made great efforts to perpetuate an image of the product or service offerings that define their brand. It is important to consider how to best incorporate this messaging into the context of recruitment communications.
5. Develop a communications plan. This outlines the talent engagement strategy and defines important considerations like budget, timing, markets, media and project priority.
6. Develop the messaging and creative content. A strong employment brand is synthesized through a theme designed to resonate with the target hiring demographic. The strongest themes introduce the organization and allow for the opportunity to develop messaging that will engage the right candidates.
7. Establish metrics. The adage that you cannot improve what you don’t measure certainly applies here. At the onset, metrics based on desired outcomes should be established.
8. Execute and evaluate. Once you are ready for marketplace execution, you need to develop a platform of internal communications with a target launch date for the new employment brand.
We will work together.
First, using our Demand Health Check, we develop the awareness and insight to understand how to best market your unique employment proposition. We take into account the core principles from your marketing brand and align them with the employer of choice factors that define your organization. Next, we propose a comprehensive strategy to communicate your employment brand, both externally and internally, as a way to engage, recruit and retain the best talent. Finally, we put in place the metrics needed to review and revitalize your employment brand on an ongoing basis.
Employment Branding Seminar
A featured industry keynote speaker on Employment Branding, Ryan Estis, Chief Talent Strategist, has developed a presentation on this subject that has been very well-received throughout the industry. He offers unique ideas, insights, and methodologies to help you gain a competitive advantage in your efforts to attract/retain A-level talent. In fact, his expertise in employment brand architecture and human capital management can also help define and shape your organization’s Employment Value Proposition in the marketplace. Learn more about this in our Employment Branding section.
What's worked for our clients:
Caritas Saint Anne's Hospital
Delphi
HCR Manor Care
Largo Medical Center
Verizon Wireless
Wendy's
Kinko's
Let's connect – Consult with NAS to attract top talent for your organization.
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