|
Win the War for Talent with Employment Branding.
by Ryan Estis, Senior Vice President and Chief Talent Strategist
These days, your job openings have to be marketed as creatively as your products and services. Here's how to develop a long-term branding strategy to help you find and keep the best staff.
Does your association serve a cause so meaningful that staff members see their work not as a job, but as a calling?
Do you offer uniquely challenging opportunities to build skills or try out different jobs?
Is your salary and benefits package unusually rich? Are you particularly family-friendly, offering flextime and telecommuting? Or is your association just plain friendly, with such a welcoming atmosphere and warm members that staff turnover is almost nonexistent?
Workplace attributes like these – or any others that would make you an employer of choice – should be part of your association's employment brand. Just as your marketers connect with members by building your overall brand, your human resources department can improve your odds of hiring and keeping great staff by building your employment brand.
Download full article here.
|
