Physician Recruiting: Attract GenXers with Technology and Truth
Between the ages of 30 and 40—GenXers are very different from their baby boomer predecessors. For Generation X, lifestyle is their basic concern and medicine is their profession, not their lifestyle. They will seek defined hours, reasonable patient loads, and fixed vacations. Reduced call and job sharing is increasingly popular with this group. Also, they seek the immediate stability of a guaranteed salary in order to get relief from their education debt.
Recruitment advertising that appeals to this target group is realistic and clear. It doesn’t oversell and truthfully answers questions about the position. Remember that GenXers assume Internet technology will be accessible in the physician’s lounge and that a Blackberry is part of the deal.
In the interview, talk openly about all aspects of the position. To a candidate who will be relocating, you may need to say “Yes, it snows here!” On the other hand, let them know you can accommodate their special interests, including everything from continuing education and state-of-the-art research facilities, to the company softball team.
Ready to take on the GenXers? Consult with NAS – we can identify and attract this important group for your organization. |
