
Solution
A strong employment brand with targeted messaging for campus and diversity
Redesigned career portal with expanded program content
A branded Facebook page to extend campus messaging into the social networking space
Candidate relationship management tools to give campus recruiters a way to respond faster—and easier—to applications and inquiries
Results
Freddie Mac reports increased identity and a more positive response during campus events. Reaction to the new brand and interactive presence has been impressive; in fact, visitors to the new Diversity microsite increased by 17% in the first eight weeks of launch.
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Services: Social Networking, Brand Strategy, Creative Services
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